Cozmo Travels
Mascot branding
Dezinx Studio took Cozmo, a travel and tourism company, on a mission beyond the ordinary. We created Cozmic, an astronaut mascot, to help the brand reach its audience effectively. Conceptually, Cozmic transcends a typical mascot, transforming into the embodiment of exploration itself.
This mascot perfectly captures the essence of discovery and the thrill of new adventures, resonating with Cozmo's travel and adventure seeking clientele. Overall, Cozmic the astronaut mascot serves as a strategic element within Cozmo's marketing strategy, fostering brand loyalty.
Process
Our animation creation process happened in four steps: We brainstormed ideas that perfectly match the brand's voice, tone, and needs. Then crafted storyboards and other elements to bring the brand's vision to life. Armed with pre-production plans, we built the animation using all the gathered resources. We finalized the animation and helped launch it to the world.
Results
Cosmic, the brand mascot of Cozmo, propelled the brand’s identity by fostering a sense of curiosity in target audiences. This memorable mascot increased brand recognition and recall. Cozmic resonates with potential customers seeking unique and unforgettable travel experiences, leading to increased brand loyalty and customer acquisition. By strategically utilizing Cozmic across marketing efforts, Cozmo leverages a stronger emotional connection with its target demographic, driving brand preference and potentially boosting sales.
Accounts reached
5000 +
Impressions
60 k
Views
